What I Do
Brand Experience Design
Marketing Project Management
Cultural & Organizational
Transformation
Customer Experience
Optimization
Projects
Real transformation happens where strategy meets execution and where culture meets brand experience.
Farmaquick – Brand Strategy & Messaging System
A complete brand identity framework including archetypes, value proposition, message architecture, tone of voice, and bilingual communication system
Developed strategic brand identity, experience blueprint, and operational systems to scale a new retail concept from vision to execution.
Farma365 – Shelf Transformation Project
Redesigned retail navigation through insights-driven category management and customer experience mapping.
Improved clarity, product flow, shopper engagement, and operational efficiency across pharmacy categories.
Farma365 – Customer Experience (CX) Strategy Design
In-store journey assessment and modernization recommendations.
End-to-end redesign of the pharmacy shopping journey, including in-store experience, communication, layout optimization, staff training, and tech-enabled improvements.
Pacifica Dental — Cultural Transformation
Aligned team communication and processes to improve collaboration and elevate the patient experience.
This work strengthened the clinic’s internal culture, improved staff collaboration, and enhanced patient trust by aligning people, processes, and communication around a shared purpose: delivering excellent care with consistency and clarity.
Purpose-Driven Business Coach & Marketing Project Leader
Because meaningful growth isn’t accidental — it’s intentional
I’m a purpose-driven strategist and business builder who believes that meaningful experiences create stronger brands, healthier teams, and deeper loyalty.
My work bridges marketing strategy, organizational development, customer experience, and cultural transformation — helping leaders move from confusion to clarity, from vision to execution, from potential to performance.
I bring over a decade of experience in pharma, retail, healthcare, marketing, and leadership, with a passion for helping organizations build intentional cultures and customer experiences that drive ROI, long-term loyalty, and create lasting impact.
WHY LEADERS CHOOSE TO WORK WITH ME
- Deep Expertise Across Pharma, Retail & Healthcare: Understanding regulated environments, patient experience, and consumer behavior.
- Entrepreneurial Focus: I build brands as if they were my own — with care, discipline, and purpose.
- Storytelling That Moves People: Narratives that inspire teams, connect emotionally with customers, and align culture.
- Systems That Scale: Marketing operations, workflows, and experience design that support growth.
Clients & Collaborations
I’m proud to have partnered with organizations that believe in meaningful growth, authentic leadership, and transformation that lasts.
Testimonies
“Working with Tatiana at Farma365 was a game-changer. She has this unique talent for taking complex challenges and making everything feel clear and doable. She constantly spotted new opportunities, brought teams together, and pushed projects forward with her energy and determination. But what really sets Tatiana apart is that she always brought something extra — creativity, innovation, and a fresh perspective that lifted the entire organization. She made us better. Every project she touched grew because she was in the room.”
Adrián Moretta
HR Manager, Farma365
“Tatiana brings a fresh, needed energy to the retail pharmacy world. Every time she speaks or presents, you can feel her clarity, passion, and deep understanding of the shopper experience. What I admire most is how naturally she connects strategy, data, and real human insight — something not many leaders can do. Her vision for empowering small formats with technology and good design is exactly what the industry needs next. Tatiana thinks big, executes with precision, and always brings heart into her work.”
Frédéric Gautier
CEO ILACAD & OPENCatman
“Tatiana is one of those rare professionals who sees possibilities where others see limitations. Working with her has always been inspiring — she brings ideas, energy, and a real understanding of how technology can make retail better for both the shopper and the team. She led some of the most innovative projects we implemented at Farma365, and she made it look easy. Tatiana thinks ahead, collaborates with everyone, and always finds a smarter way to do things. She’s a true innovator, and it’s a pleasure to work with her.”
Ricardo Rodríguez Sola
Retail Technology Consultant
Certifications
Ready to Build a Brand That Drives Connection and Growth?
Whether you’re launching something new, transforming your customer experience, or leading cultural change, I’m here to help you turn your purpose into powerful execution.
